1. Our number of social media followers matter. Whilst having 12k Twitter followers might look like the best thing since sliced bread, if they’re not engaging with your brand, they’re pointless. Instead, focus on gaining valubale, relevant followers.
2. Once we’ve got to page #1 on Google, we may as well go home. Achieving a top SEO ranking might have numerous benefits, but it’s only the first step. Maintaining this ranking and increasing website conversions should be the next thing on the list.
3. TV advertising is dying out. Although I’m guilty myself of entertaining this idea, there is little if not no evidence to suggest TV adverts will soon be a thing of the past. What is clear however, is that the format of TV advertising is evolving everyday.
4. What works for our competitors will work for us too. Taking inspiration from others is always a good thing, copying them isn’t. Find out what works best for you, and keep on doing it!
5. Our website already looks fine, we don’t need to change it. Your website is your shop window, so keeping it fresh and updated is crucial to engaging your audience. Small but regular updates can prove very succesful.
6. Email marketing is outdated. Did you know that 72% of people actually prefer to receive a promotional message via email than social media? As long as the message is carefully crafted, email marketing can do wonders for your business.
7. We should be on as many social media channels as possible. Even though social media might work wonders for your business, you should take the time to work out which channels are best for you. For example, whilst Facebook might be good for restaurants and bars, it might not be the best for a consultant.
8. Content marketing is the best form of marketing. Although curating content undoubtedly has its positives, creating for the sake of creating never worked for anyone. Content marketing needs clear, measurable goals.
9. The more we communicate with our audience, the better. In a world of advertising, consumers don’t want to be bombarded with marketing messages all hours of the day. Concentrate on quality instead of quantity.
10. You can’t measure marketing. Whilst the ROI of some traditional forms of marketing are still notably hard to uncover, digital analytics mean that we can track the success of online adverts, email campaigns, social media campaigns and so on.
11. The more people that visit our website, the more succesful it is. This takes us back to the same age old question if 10k people are viewing your website but leaving straight away, what’s the point? It’s all about quality not quantity.
12. Our website doesn’t need to be responsive on mobile. Not only are responsive websites rewarded in terms of their SEO ranking, they also provide a massively improved user experience meaning your customers are likely to spend longer engaging with your content.
13. Our audience wants to read lots of content about who we are and what we do. It’s simple, people get bored with reading text very quickly. Replace lengthy paragraphs with engaging images, videos or even gifs to ensure you don’t bore your audience.
14. Once you’ve got enough customers, you don’t need to invest in marketing. Unless you can be certain that you’ve got enough customers to maximise your profits for the forseeable future, you can’t underestimate the power of marketing.
The conclusion? Whilst a lot of what you read and learn in the big wide world of marketing will notably be true, or have some element of truth to it, some things will be wholly incorrect and based on a few bias experiences.
If in doubt, stick with what has been proven to work for you before. Many marketing ‘experts’ will continue to claim that the marketing landscape is changing at a fast rate, and that many more traditional methods of communication are becoming obsolete. My advice? Don’t believe everything you read.